One of the World’s Most Experienced Beauty Shows

About InterCHARM Korea

InterCHARM Korea is the largest professional B2B beauty platform in Korea. You can maximize your business through our networking and matchmaking programs, and listen to the opinions of beauty experts on various topics. Learn more about the latest solutions through professional seminar programs.

InterCHARM online services will help you to meet, communicate, exchange ideas, gain experience, find inspiration, and develop your business in a favorable environment. Our highest priority is ensuring the effectiveness  of participation in the event for all parties. 

•Date: July 24 (Wed) – JULY 26 (Fri), 2024

•Venue: Hall D & E, Coex, Seoul

•Scale(Expected): 500 exhibitors, 800 stands

•Organized by: Reed K. Fairs Ltd.  SeoulMESSE Co., Ltd.

•Supported by:  KOTRA

                            Busan Cosmetics Industry Association

                            Chuncheon Bioindustry Foundation

                            Gyoungbuk Institute Of IT Convergence Industry

                            Gwangju Cosmetics Industry Promotion Association

                            Incheon Technopark

                            Jeju Technopark

                            Korea Cosmetic Association

                            Korea Cosmetic Industry Institute

                            Korea Cosmetic OEM Committee


Exhibit Items

K-Beauty is really flourishing: with the Korean cosmetic market now ranking among the world’s TOP 10!

InterCHARM Korea is the largest event in the cosmetics beauty market, uniting all sectionsof the beauty industry.
Here, trends are born, and the main directions of industry development for the coming years are determined. 


  • Skincare
  • Makeup
  • Brushes
  • Bath & Body Care
  • Perfumes
  • Toiletries
  • Cosmeceuticals


  • Ingredients
  • Packaging
  • Equipment
  • Home-use Device
  • Home Products
  • Feminine Hygiene Products
  • Dietary Products


  • Hair Care
  • Hair Color
  • Styling Products
  • Accessories
  • Nail Art
  • Eyelashes 


  • Professional Salon
  • Clinics
  • Peeling
  • Waxing

Special Sections

Green Valley: Natural and organic cosmetics

Barber Zone: Barber products

InterCHARM-Visage: Color cosmetics

FormulAction: Raw materials and ingredients

Beauty Device: Home care gadgets

InterCHARMpack: Packaging and labelling

InterCHARMhome: Home care

InterCHARMaroma: Convenience products 


Business Matchmaking

"All About That Beauty" Seminar

I believe it InterCHARM Korea is a great opportunity to meet with new business and to grow a sales despite this very challenging Covid-19 pandemic time.

The Skin Factory ‘Kundal’

Through InterCHARM Korea, it was a good opportunity for us to understand the needs of buyers and consumers and promote the brand ‘Rubato’ to more people.

Special Medical ‘Rubato’

We have visited here for 3 years since 2017. Every time it is pleasure to be a part of it. It’s very well-organized exhibition. And we are very excited to find some new Korean brands and discover the people.

Lucy – Shishi Cherie

This is a good exhibition to introduce a new brand, new market in Korea. We really recommend InterCHARM Korea to other cosmetic brands to join.

Golden Rose